With the advent of the era of digital economy, big data, artificial intelligence, mobile internet, cloud computing, chain blocks, internet of things, such as 5G new booming information technology, to the global economic development, social progress and people's life bring significant and far-reaching influence, the product is replaced by the scene, is covered by the ecological industry, industry will become a new engine driving the economic development of the Internet. At the same time, it also brings unprecedented challenges to management accounting theory and practice. Therefore, we must grasp the development opportunities of digitization, networking and intelligence, fully absorb the new energy given by new technology, and timely realize the comprehensive transformation of management accounting from traditional to intelligent, control to enabling, process-driven to digitally-driven, and guard value to create value.

The more the digital economy develops, the more important management accounting becomes. Digital transformation needs a strong data center, scenario-driven, support management accounting innovation, achieve new financial sharing, let the data produce value. In the future, we will focus on the management accounting research under the digital background, explore the frontier theory of intelligent management accounting, analyze the classic cases of management accounting, and enable the healthy development of digital economy.

APMAA is aimed at propelling the development of management accounting theories and practices, and supporting members who are devoted to the advancement of management accounting in the Asia-Pacific region. As the host of 2023 APMAA annual conference, it's my great honor to make contribution to our association and I will do my best to prepare for the conference. I believe Xi'an will provide a good platform to promote the communication among all the members who are dedicated to the development of management accounting.

Best regards,

November 10, 2022